Increased demand for high-end customized assembly machines

2020/11/17

Assembly computer is also called compatible computer or DIY computer. That is, according to personal needs, choose the compatible accessories required by the computer, and then assemble various non conflicting accessories together to become an assembly computer.

The industrial chain structure of assembling computer industry is basically consistent with that of personal computer industry. It is mainly used for various accessories to realize normal operation of computers, including CPU, motherboard, power supply, chassis, video card, hard disk, memory module and other memory devices. The downstream of the industry is mainly small and medium-sized enterprise customers and individual consumers.

The downstream consumers of assembly computer industry are mainly personal consumers, Internet cafes and office areas. As of March 2020, the number of Internet users in China has reached 904 million, an increase of 75.08 million compared with that in 2018.

1、 Personal consumer sector

In 2019, the number of Internet cafes in China will be about 140000, and the number of client-side game users will be 142 million. It provides a good demand scale for China's high-end assembly computer market.

On the other hand, the image quality of the end game has increased significantly, and the configuration requirements for personal computers have been improved, which has promoted the demand for replacement of assembled computers by the game crowd in China.

2、 Small and medium enterprises

With the continuous development of information technology, informatization has penetrated into all levels of enterprise management. It can effectively help enterprises improve operation and management efficiency, and then help enterprises grow. At the same time, as the basic part of enterprise information construction, the role of enterprise communication can not be ignored. It is not only the main tool of internal and external communication, but also plays a crucial role in internal communication decision-making.

Number of computers used by Chinese enterprises at the end of 2013-2019

Source: National Bureau of statistics, Zhiyan consulting

According to the report on the current operation situation and investment planning of China's assembly computer market from 2020 to 2026, the demand of China's assembly computer industry in 2012 is 19308400, and that in 2019 is 18639400. 

Affected by the total demand and product price changes, the scale of China's assembly computer market has shown great volatility in recent years. In 2018, the scale of China's assembled computer market was 50.46 billion yuan, and in 2019, the scale of China's assembled computer market increased to 53.775 billion yuan.

In 2012, the output value of domestic assembly computer industry was 42.252 billion yuan. 

The growth of downstream demand and the change of demand preference have a very important impact on the assembly computer industry. In the initial stage of computer popularization, the cost-effective assembly computer is the most important product in the PC market. With the continuous development of the computer industry, the scale of large-scale production capacity and flexible production capacity of major brand enterprises has been significantly expanded, and the price advantage of assembly machine is low-end The customized advantage has been significantly lost, and the market share has continued to shrink.

However, in recent years, with the upgrading of client-side game performance requirements, the number of game enthusiasts has increased, and the market demand for high-end customized assembly machines has gradually increased, and the market scale of high-end assembly machines has expanded significantly. It is expected that this trend will continue in the future.